About Mike Selby

Photo on 2012-05-15 at 12.11 #2

About Me 

            Good creative writers are in short supply; and among those, dependable ones who are communications specialists are even harder to find.  I have a proven track record, and I love to write.  Plus, I have extensive experience as a one-on-one mentor, teacher, trainer, and group facilitator, as well as a wealth of life experience that supports my writing.  I not only love to write, but I love to instruct.

How am I unique?

            My earliest memories have always included a knack and an affinity for writing.  I was the Editor-in-Chief of my weekly High School Newspaper, and the skills I honed there and in college, served me well throughout my military career.  Unlike most of my fellow freelance writers, my business is founded on the principles, values, and know-how of over 27 years of service as a senior officer in the versatile, intense, dynamic, and fluid environment of soldiering.   This instilled a strong desire to live out my life in peace helping others, and a passion to put my writing and speaking skills to work to help organizations and communities.  I want to produce work that comes from the heart, and gets to the heart.

How can I help you?

            I understand the complexities of business and leadership.  In the course of my “additional duties” in uniform, I engaged in business contracting, labor relations, marketing, advertising, customer satisfaction, quality control, and many more facets of what business owners face each day.  I learned how to positively influence and motivate individuals and large numbers of people, as well as understand my commanders’ intent, and how to get the effects they sought (please see the “My approach” Section below). I quickly learned that the “combat imperative” to just about everything in life rests on good, solid, COMMUNICATION.  Writing is the most enduring, refined, and powerful form of communication, and I can help you wield it and improve it.

My approach

            I don’t believe in hype.  I do believe in a good sense of humor. I am dedicated to pure communication, based on the effects you wish to produce on your target audience.  I carried a cornerstone military concept with me into retirement–“Effects-Based Operations.” It’s a fancy term for “getting what you want.”  My adaptation of the concept for my writing, is simple:

  1. Learn the intent of the customer.
  2. Derive the effects desired on the target audience from that intent.
  3. Write with the voice of the customer to persuade and inspire the target audience to create the desired effects.
  4. Always be honest and genuine in communicating and delivery, and put heart into it.

I further refine my approach by injecting into the system the simple question, “So what?”  Customers and clients will constantly be asking that very same question—“so what?”

People in general, you included, are over-marketed.  What will make your voice heard over the din of other voices shouting in the marketplace?  I will strategize with you to identify the group you wish to address and the best way to offer your business to them.  Effective communication, put forth with genuine care and confidence, will attract customers and make your business stand out.

That’s the “so what” factor, as I like to call it.

Bottom line: I can help you!  If you need effective professional writing, training for your staff, consulting, or even a keynote speaker, give me a call at 317.771.0701, or email me at mikeselby@mikeselbyfreelancing.com.

I have a relevant story to tell for any situation, filled with humor, and pathos.  We can discuss your intent and your desired effects with no obligation, with a free estimate up front, and my sincerest thanks for your interest in my company.  Please see the “Need a Speaker?” Page of this site for more details.

 

 

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